Record company CEO admits that he’s a dinosaur
November 27th, 2007 by wozogIn a Wired interview, Universal Music CEO Doug Morris states that he doesn’t know anything about technology. The record company missed the massive MP3 market not out of spite but out of ignorance. His company didn’t have anyone who understood the change that was happening with the record industry. Upper management didn’t know how to respond to the new wave of technology. Talk about overpaid employees. I’m sure some of the interns could have helped if they had any power.
“There’s no one in the record industry that’s a technologist,” Morris explains. “That’s a misconception writers make all the time, that the record industry missed this. They didn’t. They just didn’t know what to do. It’s like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?”
Personally, I would hire a vet. But to Morris, even that wasn’t an option. “We didn’t know who to hire,” he says, becoming more agitated. “I wouldn’t be able to recognize a good technology person — anyone with a good bullshit story would have gotten past me.”